Connect Salla to AI-Powered Auto-Reply — WhatsApp, Instagram & Facebook

Built for Arabic e-commerce. Connect your Salla store once and let Jawab24 answer customer questions on WhatsApp, Instagram and Facebook with your real product data, in the customer's dialect.

The Verdict

Smarter than a chatbot: Jawab24 is an AI agent that reads your Salla catalog — names, prices, descriptions and stock — and answers from it instantly on WhatsApp, Instagram and Facebook from the same account, in the customer's dialect. It answers “where is my order?” after verifying the customer's identity, and sends order notifications on WhatsApp. Installed from the Salla App Store once the app is published, it is subscribed to and billed through Salla itself.

How It Works

  1. Open “Stores” in the Jawab24 dashboard

    From the side menu choose “Stores”, then the “Salla Integration” card, and click “Connect Store”. You are taken to the Jawab24 page on the Salla App Store to install the app; no technical setup or API keys are needed.

  2. Authorize Jawab24 from your Salla account

    When installing, you approve the permissions Jawab24 requests: products and orders (read and write), shipments and store settings (read), and store webhooks. Jawab24 uses them to read your catalog, orders and shipments and to register notifications; it does not change your products or orders. We never ask for your store password; authorization is via OAuth and access tokens are stored encrypted.

  3. Wait for the catalog sync

    Jawab24 imports your products — names, prices, descriptions, available quantity and product options — and shows the “Products synced” count on the store card. The data stays current automatically through Salla webhooks when a product is added, a price changes or stock runs low.

  4. Link the store to your channels

    On the store card choose “Link to a connected page” and pick the Facebook Page, Instagram account or WhatsApp number that should use the Salla data. One catalog serves all three channels with no per-channel setup.

  5. Enable order notifications (optional)

    Under “Order Notifications” switch on what you want: order confirmed, order on its way and delivered. They are sent on WhatsApp with Meta-approved templates, so a WhatsApp number must be linked to the store.

  6. Test a reply before going live

    Use “Test Smart Reply” and ask about a product's price or availability the way a customer would, then turn on auto-reply for the channel in its settings.

What does Jawab24 answer from your Salla store?

After the sync, your Salla catalog becomes part of the Business Info Jawab24 answers from. When a customer asks “how much is this?” or “do you have it in large?”, Jawab24 searches your products and answers from the actual data, not a guess:

Prices in Jawab24's replies come from your synced Salla catalog, in the store currency, and are refreshed through Salla webhooks when a price changes. Jawab24 works under instructions never to quote a price it cannot find in your catalog or Business Info. Not every reply is checked against the catalog before it is sent, so try your customers' questions about your products in “Test Smart Reply” before you go live.

  • Prices in the store currency, exactly as they are in Salla
  • Availability and the quantity in stock per product, including “sold out”
  • Descriptions, cleaned of HTML formatting
  • Product options by name, such as sizes and colours
  • The category and the product link in your store
  • Store contact numbers, WhatsApp number and working hours from your Salla store data

“Where is my order?” — order and shipment status inside the conversation

When a customer asks about an order and gives the order number, Jawab24 first asks for identity confirmation: the mobile number or the name on the order. Once it matches, it answers with the order status from Salla and, if the order has shipped, the tracking number from the shipment.

The verification is not a formality: no order data is revealed to someone who types a random number, and no detail of the order is disclosed before the match. That is how Jawab24 serves your customers on WhatsApp, Instagram and Facebook without exposing their data.

Order notifications on WhatsApp

Jawab24 listens to your store's order events in Salla and sends the customer a WhatsApp message at each stage, with an optional delay per type:

Notifications are off by default and are enabled type by type in the store settings. They are sent on WhatsApp only, with templates Meta approves on your WhatsApp Business account, so a WhatsApp number must be linked to the store first, and no notification is sent before Meta approves its template. The template wording is fixed and written by Jawab24; it carries the customer's name and the order number. The shipped message has a slot for the tracking number, but the Salla shipment event that carries it has not yet been seen from a real store; without it, the message tells the customer the courier will contact them. Editing the text in the settings does not change what the customer receives.

  • Order confirmed, when the order is created
  • Order on its way, when the order is marked shipped
  • Delivered, when the order is completed

Key Features

  • Direct Salla integration via OAuth — no API keys, no technical setup

  • Automatic catalog sync, kept current by Salla webhooks when a price or quantity changes

  • 6 Arabic dialect families detected and matched automatically, with English replies when needed

  • Prices and stock per product from your synced Salla catalog, in the store currency

  • Order and shipment status inside the conversation, after verifying the customer's identity

  • Order notifications on WhatsApp — confirmed, shipped, delivered — with Meta-approved templates

  • Business Info with RAG search powered by your Salla product data

  • One catalog serves three channels — WhatsApp, Instagram and Facebook — from a single connection

Frequently Asked Questions

Do I need to install the app from the Salla App Store?

Yes. You connect by installing the Jawab24 app from the Salla App Store, which the “Connect Store” button on the Stores page of the Jawab24 dashboard also takes you to. The app is not yet published on the Salla App Store; installing opens once it is. You authorize from your Salla account via OAuth, with no coding.

Does Jawab24 support Arabic dialects for Salla stores?

Yes. Jawab24 detects 6 Arabic dialect families — Gulf, Egyptian, Levantine, Maghrebi, Iraqi, and MSA — and replies in the customer's natural dialect.

How does product sync work with Salla?

After authorization, Jawab24 imports your full Salla catalog: names, prices, descriptions, quantity and product options. It then registers Salla webhooks for product events, so the catalog updates automatically when a product is added or deleted, or its price, status or quantity changes. You can also click “Sync Now” at any time.

Can Jawab24 handle both Arabic and English customers on my Salla store?

Yes. Jawab24 detects the customer's language from their message and replies in the same language using the matching product data from your catalog.

Does Jawab24 also reply on WhatsApp using my Salla store data?

Yes. Once your Salla store is connected to your account, Jawab24 uses the same catalog to reply on WhatsApp, Instagram and Facebook. There is no second store connection for WhatsApp and no separate catalog per channel.

How much does connecting Salla to Jawab24 cost?

A store that installs Jawab24 from the Salla App Store subscribes there and is billed by Salla itself, as Salla requires for its apps; an account already paying for Jawab24 on jawab24.com keeps that plan when it connects a Salla store. The two plans prepared for the listing are Business at SAR 146 a month and Pro at SAR 296 a month, before VAT, with a 7-day free trial — the longest Salla allows. Both include the store connection and all three channels.

Does Jawab24 answer order-status questions?

Yes. When the customer gives an order number, Jawab24 asks them to confirm the mobile number or the name on the order, then answers with the order status from Salla and the tracking number if it has shipped. No order data is revealed before verification.

Does Jawab24 send abandoned-cart messages?

The abandoned-cart WhatsApp reminder is in your store's “Order Notifications” and you can switch it on, but we do not promise it for Salla stores yet: a real Salla store's abandoned-cart event has not been observed arriving so far. Like every notification it is off by default, is sent on WhatsApp only once a WhatsApp number is linked to the store, and nothing is sent before Meta approves its template.

Does Jawab24 work with Zid and Shopify too?

Yes. Catalog sync and order status inside the conversation are built for Zid and Shopify stores as well. See the Zid and Shopify pages below for what each platform offers and when it can be connected.

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