What is Jawab24?
Jawab24 is an AI auto-reply tool that helps businesses automatically reply to Facebook comments, Instagram and WhatsApp messages, and customer questions using artificial intelligence.
What is Jawab24?
Jawab24 is an AI-powered auto-reply platform built specifically for Arabic-speaking and bilingual businesses. It connects to Facebook Pages, Instagram business accounts, WhatsApp Business numbers, and e-commerce stores on Shopify, Salla, and Zid, reads incoming comments and direct messages, and automatically replies to customers in their language — 24 hours a day, 7 days a week.
Jawab24 is not a chatbot — it is an intelligent auto-reply system designed for Arabic-first businesses. Unlike chatbots that follow rigid decision trees, Jawab24 understands context, recognizes Arabic dialect groups, integrates natively with Salla and Zid, and uses a built-in safety system to prevent the AI from inventing prices or unsupported facts. Every AI-generated reply passes through 6 automated post-validation checks before it is sent.
How Jawab24 Works
When a customer writes a comment on your Facebook post or sends a message to your page, Jawab24 processes it through a 3-layer reply system:
Layer 1 — Post Replies
You configure post replies with keywords on specific posts. When a comment matches a keyword, the system sends your pre-written reply privately via DM. Fast, predictable, and free of AI cost.
Layer 2 — Smart Replies (AI)
If no post reply matches, the AI generates a custom reply based on your Business Info, product catalog, store policies, and conversation history. It uses advanced large language models to understand the customer's intent — whether they're asking about a product, filing a complaint, or just saying hello — and crafts a natural, on-brand response in the same language and dialect the customer used.
Layer 3 — Away Messages
Outside your business hours — or when auto-reply is turned off — the system sends a friendly away message so your customers know you're not ignoring them.
Supported Platforms
As an official Meta Tech Provider, Jawab24 connects directly to the platforms where your customers are:
- Facebook Pages — auto-reply to comments and Messenger messages
- Instagram Business Accounts — auto-reply to comments and DMs
- WhatsApp Business numbers — auto-reply to customer messages, voice notes included (Starter plan and up)
- Shopify — sync your product catalog so the AI can answer product questions with accurate prices, descriptions, and availability
- Salla — sync your product catalog from Salla stores, the leading Arabic e-commerce platform
- Zid — sync your product catalog from Zid stores so replies quote real products and prices
Business Info
Your Business Info is your AI's brain. You write sections describing your business — return policy, shipping info, FAQs, product details — and the AI uses this information to generate accurate replies.
The system uses RAG (Retrieval-Augmented Generation) to find the most relevant knowledge for each customer question. This means the AI only uses information you've provided, reducing hallucination and keeping replies accurate.
- Organize your Business Info into sections with titles and content
- Version history — restore previous versions if needed
- RAG-powered search finds the right context for each question
- Product catalog from Shopify, Salla or Zid is automatically included
E-Commerce Integration
Jawab24 connects directly to your Shopify, Salla or Zid store to sync your product catalog. When a customer asks about a product, the AI can:
- Answer with the correct price, description, and availability
- Suggest relevant products based on the customer's question
- Handle "how much is..." and "is this in stock?" questions automatically
- Two-tier price hallucination detection: verifies every number adjacent to currency symbols (SAR, $, etc.) against your actual catalog, and catches price-cue phrases like "starts at" or "costs" followed by unverified numbers. If a price isn't in your catalog, the AI sends a safe fallback instead of a wrong price.
Smart Reply Features
The AI-powered Smart Reply system goes far beyond simple keyword matching. Its quality is pinned by an automated evaluation suite of several hundred real-world scenarios — Arabic dialects, price questions, complaints, and edge cases — replayed against the production reply pipeline before releases, with known gaps kept in the suite as failing cases rather than removed:
- Understands 6 Arabic dialect families (Gulf, Egyptian, Levantine, Maghrebi, Iraqi, and Modern Standard Arabic) plus mixed Arabic-English messages
- Classifies every message into 8 intent categories: question, compliment, complaint, purchase intent, greeting, business inquiry, offensive, or spam
- Adjustable reply style: Professional, Casual, or Enthusiastic — with optional brand voice notes to match your tone
- Three-level confidence scoring (high, medium, low) — low-confidence replies are automatically held for human review instead of being sent
- Full conversation context — the AI reads previous messages and consolidates rapid-fire messages into a single coherent reply
- Customer awareness — recognizes returning customers by name, remembers past conversation topics, and adjusts its greeting accordingly
Post Replies
For specific posts, you can configure keyword-triggered replies sent privately via DM:
- Set keywords on a post (e.g., "price", "link", "address") that trigger an instant DM
- Instant response with zero AI cost — saves your smart reply credits
- Configured per-post directly from the comments page
- Perfect for promotions, lead capture, and ManyChat-style engagement on Instagram and Facebook
Smart Follow-up
Many customers ask about a product, show they want to buy or book, and then go quiet. Smart Follow-up sends such a customer one follow-up message, written from their own conversation:
- One message after a wait you choose, from 30 minutes to 4 hours after the customer's last message
- Asks for what is still missing to complete the order or booking — for example the name and phone number
- Never sent to a customer who already ordered or booked, said no, or asked for a person, or after you replied to them yourself
- Sent in private messages on Messenger, Instagram and WhatsApp; included from the Starter plan up, and each follow-up sent counts as one Smart Reply
Upsell
Upsell lets the assistant offer one extra product with the order — a gift box, an accessory, or a second item at a special price:
- You set one add-on per page: its name, its offer price, and a short description
- Offered once to each customer, in the reply to the message that completes their order details
- When the customer accepts, the reply confirms it and, when the order total is known, states the new total
- Included in every plan at no extra cost, for pages without a connected online store
Bilingual Support
Jawab24 is designed for Arabic-first businesses that also serve English-speaking customers:
- Full Arabic and English interface with RTL layout support
- Smart Replies match the customer's language automatically
- Greeting and away messages are auto-translated to both languages
- Business Info content works in both languages
Business Hours & Away Messages
Control when auto-reply is active:
- Set business hours for each day of the week
- Auto-reply activates during business hours, away message outside
- Greeting messages for first-time customers
- Away messages auto-translated to Arabic and English
Dashboard & Analytics
Monitor your auto-reply performance from a unified dashboard:
- See all comments and messages across all connected pages
- Track which replies are AI-generated vs post replies vs manual
- View conversation threads with full context
- Filter by page, date, reply type, and read/unread status
Mobile App
Jawab24 is available as a mobile app for Android (iOS coming soon). The mobile app gives you full access to your dashboard, settings, and conversations — with real-time push notifications when customers message you. You get immediate alerts when the AI flags an angry customer, detects a low-confidence reply that needs your review, or encounters a question it can't answer from your Business Info.
Security & Privacy
Jawab24 takes security seriously:
- OAuth 2.0 authentication through Facebook — we never store your Facebook password
- Encrypted in transit over HTTPS, and the access tokens for your connected accounts are encrypted at rest with AES-256-GCM
- GDPR-compliant data handling with full data deletion support
- Sentry error tracking for reliability monitoring
Who Should Use Jawab24?
Jawab24 is built for:
- E-commerce store owners on Shopify, Salla or Zid who get frequent product questions
- Facebook Page managers who receive high volumes of comments and messages
- Small businesses that can't afford a 24/7 customer support team
- Arabic-speaking businesses that need a tool built for their language
- Social media managers handling multiple pages
Why Jawab24 Is Different
Jawab24 is not a chatbot — it is an intelligent auto-reply system. Traditional chatbots force you to build conversation flows manually and follow rigid decision trees. Jawab24 understands what customers are asking, checks your product catalog for accurate information, and generates natural responses — all without any flow setup. It combines post replies, AI-generated smart replies, product catalog data, and business knowledge into a single system that works in Arabic and English. Designed from the ground up for Arabic-speaking markets, with native Salla and Zid integration, dialect-aware AI, and right-to-left interface support.
Pricing Overview
Jawab24 starts with a 14-day free trial of the Starter plan, with no credit card required. Paid plans run from Basic, for a single Facebook or Instagram page, through Starter, Business and Pro for high-volume businesses. Every plan includes Smart Replies, Post Replies, Business Info and Upsell; WhatsApp Business, Smart Follow-up and the online-store connection (Shopify, Salla, Zid) are included from Starter up. Post Replies never count against your Smart Reply limit. See the pricing page for current prices and limits.
Get Started
Getting started with Jawab24 takes less than 2 minutes:
- Sign up with your Facebook account
- Connect your Facebook Pages and Instagram accounts
- Add your Business Info
- Turn on auto-reply — Jawab24 handles the rest
Frequently Asked Questions
Is Jawab24 free?
Jawab24 starts with a 14-day free trial of the Starter plan, with no credit card required. After the trial, paid plans start at $8 a month (Basic). All plans include Smart Replies and Post Replies.
Does Jawab24 work with Instagram and WhatsApp?
Yes. Jawab24 supports Facebook Pages and Instagram Business Accounts on all plans, and WhatsApp Business numbers on the Starter plan and up. It auto-replies to comments and direct messages, all from one shared inbox.
Can Jawab24 reply in Arabic?
Yes. Jawab24 is built for Arabic-first businesses. The AI understands Arabic (including dialects), replies in Arabic, and the entire interface supports right-to-left layout.
Does it integrate with Shopify, Salla and Zid?
Yes. You can connect your Shopify, Salla or Zid store to sync your product catalog. The AI uses your product information to answer customer questions with accurate prices and availability.
Will the AI make mistakes?
Jawab24 uses confidence scoring. When the AI is uncertain, it flags the reply for human review instead of sending an incorrect response. It also checks for hallucinated prices to ensure accuracy.
Can I control what the AI says?
Absolutely. You control the AI through your Business Info (what it knows), post replies (per-post keyword triggers for common questions), reply style settings (professional, casual, or enthusiastic), and business hours (when it's active).
How does Jawab24 handle Arabic dialects?
Jawab24's AI can recognize and reply in 6 Arabic dialect families: Gulf (Saudi, Emirati, Kuwaiti), Egyptian, Levantine (Syrian, Lebanese, Jordanian), Maghrebi (Moroccan, Tunisian, Algerian), Iraqi, and Modern Standard Arabic. It detects which dialect the customer is using and replies naturally in the same dialect. It also handles Franco-Arabic (Arabic written in Latin letters) and mixed Arabic-English messages.
Can Jawab24 answer product pricing questions from my Shopify, Salla or Zid store?
Yes. When you connect your Shopify, Salla or Zid store, Jawab24 syncs your product catalog (names, prices, variants, and stock status) automatically. Changes you make in your store — a new product, a price edit, a product marked out of stock — arrive within seconds through your store's webhooks. Stock drawn down by sales is not sent as a webhook by any of the three platforms, so Jawab24 also re-reads your full catalog at least every 6 hours to catch it. When a customer asks "how much is the blue shirt?" the AI looks up the exact price from your catalog and replies with accurate information. If the product isn't in your catalog, the AI says "let me check" instead of guessing — it never makes up a price.
What happens when Jawab24 doesn't know the answer?
When the AI can't find an answer in your Business Info or product catalog, it assigns a low confidence score and responds with something like "Let me check with the team and get back to you." If you have the hold-low-confidence setting enabled, the reply is held for your manual review before being sent. The system also tracks which questions it can't answer, and after 3 occurrences of the same unanswered question, it notifies you so you can update your Business Info.
Does Jawab24 work with Salla?
Yes. Jawab24 has native integration with Salla, the leading Arabic e-commerce platform. You connect your Salla store via OAuth, and Jawab24 automatically syncs your product catalog, prices, product availability, and store policies (shipping, returns, warranty). The AI uses this data to answer customer questions accurately. Salla tokens are automatically refreshed so the connection stays active.
Can I use Jawab24 for multiple Facebook pages?
Yes. You can connect multiple Facebook Pages and Instagram Business Accounts to a single Jawab24 workspace. Each page has its own Business Info content, and post replies are configured per-post on each page. The AI maintains separate context for each page, so replies are always relevant to the specific business.
Can Jawab24 follow up with customers who stop replying?
Yes. With Smart Follow-up turned on (Starter plan and up), a customer who showed interest in buying or booking and then went quiet receives one follow-up message, written from their conversation, after a wait you choose between 30 minutes and 4 hours. It is never sent to a customer who already ordered, said no or asked for a person, nor after you replied to them yourself, and never more than once a day to the same customer.
Can Jawab24 offer customers an extra product?
Yes. With Upsell you set one add-on per page, with its name and offer price. The Smart Reply offers it once to each customer, in the reply to the message that completes their order details, and confirms it if the customer accepts. It is available on every plan, for pages without a connected online store.
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vOct 21, 2026